The casino portion of the complex now covers 270,000 feet of space. That first phase included two new gaming floors. The rebrand comes after the San Manuel tribe unveiled in late July phase one of the resort’s ongoing $760 million expansion, which started three years ago. Property officials said that they have begun changing signage and expect to complete that task in the next few weeks. The new logo shows fronds of yucca plant forming the latter ‘Y’ in a woven basket pattern. Yaamava’ itself is a native Serrano word that means spring, property officials pointed out last week.
The rebrand includes a new visual identity and logo for the gaming complex, with those being inspired by and paying homage to the culture and heritage of the Serrano people. The property is owned by San Manuel Band of Mission Indians and is operated by the San Manuel Entertainment Authority.
San Manuel Casino in San Bernardino County, California was officially rebranded as Yaamava’ Resort and Casino at San Manuel last week.
